Paraguay: Plans announced for Aloft’s Starwood Brand of Hotels


There is something about the Aloft’s Hotels and brand Starwood that immediately grabs the media attention. Starwood’s Aloft brand has a distinguished presence in more than 16 countries with almost 103 hotels all around the world. What sets it apart is the fact that it tries to deliver a fresh perspective to the traditional otherwise staid hotels’ landscape. It tries to retain its focus always on the “next gen” traveler, the Aloft brand looks differently by choosing to be a service that incorporates a modern style with latest technology and comforts.

paraStarwood Hotels & Resorts Ltd has recently announced its plans to debut the Aloft brand in Paraguay, the south American country see as an emerging economy by an ambitious opening of the “Aloft Asuncion”.

The location is ideal – right in the midst of city’s financial district, it will be the first in the chain of Aloft s in Paraguay. With many more similar properties slated to be in the pipeline, the news has generated some excitement in the hotel and tourism industry as it is being see as Aloft being able to double its footprint in the Latin American nations from six hotels presently to more than a dozen hotels by the end of 2018 Its future plans include new openings at Colombia, Mexico, Costa Rica, Paraguay, Uruguay and

Paraguay is arguably one of the Latin America’s tech-savvy and fastest-growing economies. With a property that boasts of 120-rooms, the Aloft Asuncion is bound to transform the hotel landscape of Paraguay with its famously vibrant atmosphere.  The location chosen for the hotel could not have been any better. Located in what is called “the hotel zone”, it is just a few minutes away from the s shops, nightlife as well as restaurants. The Aloft Asuncion offers an easy access to The World Trade Center, located in the city’s main financial hub. It is doubly lucrative due to the strong presence of the multinational corporations.

As per Jorge Giannattasio, the Chief of Operation in Latin America and the Senior Vice President of Starwood the Caribbean Aloft is one of the fastest growing brands as far as hotel industry in Latin America is concerned, due to its social approach that is innovative approach that brings locals and travelers together in the buzzing social scene of tech-savvy mindset.

What sets it apart from the other competitors in the vicinity is the fact that the Aloft Asuncion, Paraguay boasts of a rooftop terrace that offers a 360 degree panoramic views replete with a lively evening out that promises a vibrant social scene along with cocktails and music along the Splash pool which makes a perfectly relaxing and refreshing setting.

Of course, there are other standard features too that might interest the tourists looking for a specific facility like the fully equipped gym, a full service restaurant called “The Nook” which serves local as well as international cuisine and a 24/7  café.

It also has “Tactic”, a unique space useful for board meetings. The tech-forward features and audio visual aids are something that is sure to draw the corporate meetings to this venue

Aloft is touted as the fastest growing hospitality brands and has experienced an incredible growth with a 65% increase signings during the 2015 and is pushing to move further in the days to come.


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